This site features information from experienced real estate agents as well as opinions and experiences of mortgage brokers, solicitors and conveyancers, builders and others in the real estate and construction industry.
What does a real estate agent do?
Real estate agents act on behalf of buyers and sellers (vendors) in the state where they are licenced. Their licence requires them to have undergone training about the laws that govern buying and selling of property in that state as in the form of at least a Cert IV in Property.
The geographical area that an agent works in is their area of expertise. They know trends within the local property market as well as what competitive prices are for the various properties their clients want to buy or sell.
A real estate agent acts between two parties seeking to buy or sell a property and have the skill and expertise to either market the property and sell for the best price and conditions possible.
Negotiation is a key part of the real estate agent’s work, because they negotiate on their client’s behalf and real estate agents normally charge a percentage of the final sale price as their fee.
Learn more about what real estate agents do and how to find the best real estate agent for you
What does a real estate agents work day look like
A typical sales agent spends their time between two main tasks:
- Promoting themselves and finding new vendors who are looking to sell, and
- Marketing, opening and selling properties that they have (they call it stock)
As a result of this they are always listening out for opportunities and speaking with sellers AND buyers because everyone will one day well their property.
- Paperwork and planning for the day
- Replying to emails from the late afternoon or over night
- Refining the marketing message for their own promotion
- Calling new open home visitors
- Followup with existing interested buyers
- Maintaining a competitive bidding process with buyers who’ve made an offer
- Reporting to their sellers (vendors)
- Mid week opens and inspections
- Meetings with vendors and property appraisals
- Manage promotional activities
- Organise marketing activities for properties for sale
- Open homes and inspections
Be more Prepared Engaging a Real Estate Agent
The more you know about the steps you need to go through to sell your property the more you’ll understand where the value is in hiring a real estate agent.
The tips, tricks, must-do’s and other advice in our free guide comes from our experience working and speaking with licenced real estate agents in Newcastle, NSW Central Coast and Sydney.
Get the FREE Property Selling Guide
Get an Property Appraisal
The first step in getting to know a real estate agent is to get an appraisal of it’s value. This is not a valuation performed by an accredited valuer, but an appraisal of what local real estate agents think your property could sell for.
It’s important to get their opinion but to also use this time as an opportunity to get to know someone that you’ll most likely speak to on a daily basis as they speak to potential buyers who are interested in your property.
Get a FREE Property Appraisal
Sell Your Property Yourself
Selling a property can be traumatic for some and a nuisance for others and that is why most Aussies choose and use an agent.
If you want to give it a crack yourself you’ll want to have some support from someone who understand what needs to be done and someone who can help you manage the many conversations, offers and objections you’ll experience in the selling process.