Property Videos Sell Properties

Just as social media and online marketing have come to be dominant forces in property marketing, so have property videos, due to their versatility and easy engagement. And now that platforms like YouTube make it so easy to upload and share video online, it’s little wonder that it’s become a popular marketing tool for vendors to showcase their property to potential buyers online.

The internet has completely revolutionised the way property is bought and sold, by giving vendors the ability to showcase more of their home’s best features, without spending a great deal of money.

Property videos as a top tool for real estate marketing

Where previously the only way to capture a prospective buyer’s attention was to pay for big — and expensive — display ads in the local paper, the internet made it possible to upload more photos and floor plans, which had traditionally always been left out of most print advertising.

What the internet did for real estate photography, it’s doing again, this time with video. A well executed video allows you to attract buyers by showing them your home’s best features, rather than telling them; while the prevalence of smartphones with internet access, means you can put your video in front of buyers quickly and easily.

Top 3 reasons to use property videos to market your home

1. Stand out from the crowd. The typical buyer will read hundreds of property ads during their quest to find a new home, so it goes without saying that, after a while, each new property advertisement starts to look just like the one before it. That is, unless you utilise video in your online advertising: the average person retains 95 percent of a message when they watch it in a video compared with reading text.
   
2. Convey more information. Video allows you to convey more information, in a shorter space of time. To be more precise, the information retained in one minute of online video is roughly equal to about 1.8 million words of written text. Video is often used to show the floor plan of a home, but if you add spoken commentary to your video, you’re doubling the amount of information viewers are receiving, without requiring any additional time outlay on their part.
   
3. Video gets results. We’ll let the statistics do the talking on this one: Online property advertisements and listings that include video receive 403 percent more enquiries than those that do not. 

Of course, video isn’t for every property. There are some properties that, due to market demands, will attract a large volume of buyer interest with very little marketing effort, due to the nature of supply and demand. But for those properties — those in the middle-to-higher end of the market — an expertly shot and edited video will attract more buyer interest, in a shorter period of time.

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