Preparing your home for sale and home presentation are both hugely important aspects of the sales process. You want to have your home looking its best, not just for the photos, but also for each inspection, when buyers come to view your home.
The marketplace is competitive and people will invariably view a lot of different homes. So what can you do to help people really remember your property at the end of the day? What sort of things will people remember about your home when they’re discussing with their partners about all the properties they viewed that day?
To paint the scenario, buyers are usually viewing countless properties over the course of a Saturday morning — in some cases, where two properties are open at once, couples will split up; each going to a different open. Doing all you can to ensure your home stands out, has become exceptionally important.
3 tips to boost your home’s value and staying power
Accent the attractive
Draw attention to your home’s best or most unique features by making them the focal point of each inspection. For example, if your home utilises state-of-the-art cooling and heating technology, have your agent speak to buyers about it as they arrive.
Smell to Sell
Home staging has moved away from the smell of freshly brewing coffee and scented candles; sometimes these smells can be perceived as ‘masking’ something and may detract from your home. The best smells are simply clean and fresh — have the agent open the doors and windows prior to the home inspection, and before the inspection make sure you get rid of any food smells from the bins or wet towels which may leave a damp smell. If you do want to leave a discrete odour, opt for simple scents like lemon, cedar or vanilla.
Refresh and Remember
Consult with your agent on this one, but sometimes a light refreshment, be it some chilled water on a hot summer’s day or perhaps a warm scone or some biscuits on a winter’s one, can help encourage buyers to spend more time inspecting your property (particularly the kitchen if it’s a strong point). These treats are usually an unexpected surprise (let’s face it, with buyers often not having a chance to grab a snack between hectic open home appointments) and can also aid with recall later.
The more time buyers spend in your home and the more they get an uninhibited feel for it, the more they’ll be able to imagine themselves living there. And the more buyers imagining themselves living in your home, the greater demand for your property there will be. Guiding your further in what you can do to increase the staying power of your property in the minds of potential buyers is one of the many things a good real estate agent be able to do.
There are a great many financial implications to consider when selling your home or investing in property. If you’re thinking of selling your home or interested in learning more about the do’s and don’t of buying and selling property, subscribe for free to our website and download our free guide, What You Really Need to Know about Selling Your Property.
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