The internet has completely revolutionised the way property is bought and sold, by giving vendors the ability to showcase more of their home’s best features, without spending a great deal of money.
Where previously the only way to capture a prospective buyer’s attention was to pay for big — and expensive — display ads in the local paper, the internet made it possible to upload more photos and floor plans, which had traditionally always been left out of most print advertising.
What the internet did for real estate photography, it’s doing again, this time with video. A well executed video allows you to attract buyers by showing them your home’s best features, rather than telling them; while the prevalence of smartphones with internet access, means you can put your video in front of buyers quickly and easily.
Of course, video isn’t for every property. There are some properties that, due to market demands, will attract a large volume of buyer interest with very little marketing effort, due to the nature of supply and demand. But for those properties — those in the middle-to-higher end of the market — an expertly shot and edited video will attract more buyer interest, in a shorter period of time.
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