Real estate agents generally recommend spending between 0.5 and 1% of the value of your home in marketing it for sale. The purpose for marketing is to find as many potential buyers who are looking to buy right now or in the very near future and this strategy varies from agent to agent, area to area and depends on the type of property you are selling. You also have lots of options regarding signage, printed leaflets, newspaper and online as well as to agents buyers lists etc etc
The marketing strategy to sell your home is just like that for selling the services or products of a business. The property needs to look attractive and it’s key features need to be highlighted in the marketing material.
It’s a good time to also consider that many more buyers are now discovering more properties online and doing much more research before they actually see the house or speak to your agent so it’s important to have a comprehensive strategy.